Uptempo Advocacy Page

Overview

Uptempo is a coming together of three different companies (Brandmaker, Allocadia, and Hive9) and in that process many web pages needed updating. One of the most important pages for us to update was our customer advocacy page as many of our strongest supporters use our services.

Challenge

Brandmaker's advocacy page was recently designed, however was a far cry from the updated Uptempo branding. A large part of that challenge is that Uptempo's branding is much cleaner, uses next to no icons, and had a much more restrictive color palette.

Solution

Rather than heavily using stock imagery in the previous advocacy page, I've opted to use the new brand's illustrative language to provide a sense of movement and flow. Keeping the stock image of the woman at the hero section of the page from the previous design lends to its original lineage to guide returning advocates. To work around the more restrictive color palette, I used soft green and purple gradients to create more depth within the page without sacrificing branding.