Better Together Beer Label

Overview

To celebrate 3 companies joining forces (Brandmaker, Allocadia, Hive9) we wanted to create a celebratory beer that could be sent to employees around the globe.

Challenge

At the time of the beer label's creation there was no unified brand. The primary challenge of the project was the wildly differing branding of all three companies. It was also important to show a sense of community and togetherness within the design.

Solution

I chose patterned imagery for the background featuring a diverse cast of people to reflect our new global nature of the three companies. The colors were chosen based on one primary color choice from each brand. Blue for Brandmaker, Green for Allocadia, and Orange for Hive9. Additional messaging was added from Brandmaker's CEO regarding togetherness.