Uptempo Case Study Layout

Overview

Uptempo consists of Brandmaker, Allocadia, and Hive9 with their own diverse client base. One of the most important tools for any marketing team is the case study. With three wildly different case study designs we had to create a unified case study page layout to bring them all together.

Challenge

Due to three wildly different case study designs from three brands there was no centralized layout for Uptempo. Some brands had fast facts sections while others did not have them at all. Lengths of case studies also fluctuated wildly between brands. Older case study designs also did not drive enough traffic to demos.

Solution

To unify all the case studies we look one of the longest and most comprehensive case studies from Hive9 and created a modular layout. This layout is designed to have a system of blocks that could easily be added and removed to suit any case study length and could be adapted to a variety of sections. We also made a conscious decision to drastically enlarge our call to action modules as we found that they could easily become lost in a wall of text in a case study.